Welcome Email Series

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When people sign up to your email list, make a purchase, or attend an event, you have a window of opportunity to make a FLAMTASTIC first impression, build trust, and nurture the relationship. Most email providers even have templates to make the setup of your email flow easy peasy.

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Remember to include:

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• A person's name in the From line

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• An engaging Subject line

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• A personalized, friendly, and short message from the brand

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• An introduction to your team and your brand

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• A clear call-to-action (CTA)

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Welcome Email Series

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There are many ways to structure your email flow. Here's one that we use based on StoryBrand's marketing framework.nnEmail #1: A) Lead Magnet. If you have a lead magnet (e.g., a free gift, downloadable report, a sample of your product, discount code) this is sent immediately after signs up.nnEmail #1: B) General Welcome. If you don't have a lead magnet, create a general welcome email where you set expectations on frequency, type of content, and direct them to your website on what other goodies they can uncover.nnEmail #2: Problem and solution. Highlight the barriers or challenges your customers are facing and make them the hero of the story / part of the solution. Connect how your product or service solves their pain. nnEmail #3: Testimonial. Share testimonials, preferably video. Show them how others use your product or service and how to get the most out of your product.nnEmail #4: Overcome an objection. Why do customers NOT buy your product or service? Pick 1 common resistance and address it head on.nnEmail #5: Paradigm shift. Show how your company is different and better from your competition. Help your customer see your product or service in a new way. nnPRO TIP: Even though this email sequence is automated, check it at least every quarter to make sure everything is running smoothly and monitor metrics to optimize performance. Also, the more emails you send the better your engagement and conversion rates. So, if you're looking for a way to improve your welcome series, be sure you're sending enough email efforts.