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If you’ve been curious about blogging, i.e. your content engine, this week’s post is for you.
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First, you may be wondering: Do I really need to blog?
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And the answer is… (drumroll please)
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HECK YEAH!
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Here are top 7 reasons why you should be blogging:
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Drives your content marketing strategy.
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Supports your website, social media, and email content.
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Helps position you as an expert in your industry.
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Showcases your brand personality by sharing your thoughts, opinions, passions, and stories.
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Builds a connection and trust with your audience.
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Strategically promotes your product or services (without being sales-y).
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Increases web traffic, helps with SEO, and link building (when other websites link back to your website and help you rank higher on search engines).
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What about frequency?
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The great thing about blogging is that you can post as little or often as you want. What matters here is consistency (pick a day and stick with it) and adding value (make it worth your reader's time).
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If you are a small business, with a small team (like us), our recommendation is to start with 1-2x / month and increase to 1x / week after 3 months.
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Like many things in marketing, here's the paradox: It’s a lot easier than it seems, and a lot harder than it looks.
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However, the rewards are worth your time, energy, and creativity. And the more you do it, the easier it gets. We pinky promise.
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