3 Takeaways from Shakira's and Bizarrap's New Song
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1. Trending topics have the power to get explosive attention, if you're quick to jump on them.
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2. Smart marketers always keep their audience in mind to make it relevant.
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3. You can turn even bad publicity into positive brand awareness, if you think strategically.
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For example, Casio and Twingo leveraged their brand mention in Shakira's song and used humor to turn it around. See the ad below. Translation: "We love that this splashes us." "Sal-Pique" is a play on words, which really means she left Pique, her ex.
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