Pamela Nieto

Co-Founder & Chief Brand Officer

I’m a multicultural and bilingual (English and Spanish) innovative communications professional with 16+ years of experience in marketing, communications, and place marketing for local and federal goverment agencies, nonprofits, membership organizations, and small businesses. 

My previous roles include working at the DowntownDC Business Improvement District (BID) as Director of Marketing and Communications where I strategized and implemented events to stimulate economic growth, attract investment, and foster a vibrant and inclusive community.

As an Account Supervisor at Hager Sharp, I created and implemented integrated marketing and communications campaigns for government agencies and nonprofits that build measurable brand awareness and position organizations as thought leaders for social impact. 

As the Director of Marketing and Communications at the Greater Washington Hispanic Chamber of Commerce (GWHCC), I managed and promoted over 200 events a year to engage the DMV Hispanic business community.

I serve as Board Secretary for the Latino Executive Network, am a Board Member of the Latino Student Fund, and Leadership Greater Washington 2025 alumn. 

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