An award-winning, veteran-owned cybersecurity B2B consulting firm that specializes in cyber risk assessment, advanced testing and training.
We started with our Brand Therapy Assessment and did a deep dive into Open Security’s goals, audience, competitors, and market. We then created their Brand Strategy that defined their brand architecture and differentiators, including purpose, promise, vision, voice, tone, USP, tagline, and elevator pitch.
We designed a custom logo that integrates their company initials and a maze to represent how they guide their clients in navigating cybersecurity. We also created a brand roll out plan for all rebranded and redesigned touch points to help them raise brand recognition, generate more leads, and bring in more business.