Meet The Team
We’re two Latinas — by way of Colombia and El Salvador — who live, breathe, and love all things marketing and branding.
Our love story began over decade ago (though it feels like centuries) over soup and salad at a Pret a Manger in Washington, DC.
At the time, we had demanding jobs. Maritza worked at the Washington Business Journal and Pamela at the Greater Washington Hispanic Chamber of Commerce.
We instantly connected — from business to babies — and have been like sisters ever since.
When the pandemic hit, we found that many business leaders in our network were suffering from brand trauma. They struggled to grow their brands cost-effectively and feel human.
We combined our 35+ years of experience and founded Captiva Branding to help organizations access a marketing team on-demand at a fraction of the cost and humanize their brands.
From crafting strategies and stories to designing websites and national campaigns, we help captivate your audience’s minds, hearts, and wallets.
Our Team
Captiva works with a team of 40+ seasoned brand designers, marketing strategists, and copywriters who are carefully vetted to offer fractional marketing services. This saves you time, and gives you flexibility and scalability.
Our Brand Values
Art + Science Collaboration
Humanizing Branding
Approachable Brilliance
Humanizing Branding
Approachable Brilliance
Art + Science Collaboration
Diversity. Equity. Inclusion.
Client Victories
(Straight from our flamilia's mouth)
Angela Franco
(FORMER) President & CEO, DC Chamber
“I’ve known Pam & Mari for over 10 years. We hired them to plan, design, and relaunch BizBeat, the DC Chamber’s newsletter, to help elevate communications with our members. They jumped in and coordinated with my team to pull a lot of moving pieces together. I admire the high-level of professionalism, creativity, and warmth they bring to everything they do and recommend them for your next marketing projects.״
Francisco Gomez
CEO, Factum Global
“From the start of our engagement, they immersed themselves in our company’s business and culture to create a marketing strategy that was personalized and practical. As a small and growing international business, Captiva understood our challenges and constraints, and developed an inclusive strategy that was feasible for us to implement. We recommend the team at Captiva for their expertise, detail-oriented, and creative thinking. They are truly a pleasure to work with.״
Rob Summers
President & CEO, Veranos Group
“Working with Captiva was the best decision I made when launching my new company. Their attention to detail helped me capture the essence of how I wanted my company to be recognized. I cannot thank them enough for creating a “WOW” factor for VERANOS.”
Margaret Fowler
Executive Director, TLC-MD
“I am so appreciative of Captiva and don’t know where we would be without them! They have been amazing, committed and dedicated to helping us build our brand and our website like it was their own company. Thank you for all you have done for TLC-MD.”