Samantha Howard serves as the Latino Affairs Liaison for the Prince George’s County. With over 18 years of experience as a community liaison in higher education, Samantha has a deep understanding of the needs of Prince George’s County’s Hispanic/Latino population.
Her extensive knowledge of community organizations and partnerships, combined with her dedication to fostering strong community relationships, has made her a trusted and impactful advocate in the region. We are super excited to share her story!
1. Can you tell us a little bit about your background?
I was born and raised in San Juan, Puerto Rico, though I split my time between there and the U.S. due to my mother’s military service. I moved to Maryland in 1989 and have lived in Prince George’s County ever since.
2. How has your heritage shaped your leadership style?
My Puerto Rican heritage and upbringing in a matriarchal family of strong women have greatly influenced my leadership style. I’m outspoken, advocate strongly for others, and embrace the vibrant aspects of Puerto Rican culture in my work, especially in how I connect with the community.
3. What is a unique challenge you faced as a Latina in your field, and how did you overcome it?
A recurring challenge for me is that I have always been either the first or the only Latina in various spaces, which can sometimes feel isolating. I’ve overcome this by staying adaptable and creative, viewing challenges as opportunities to innovate and grow.
4. What does Hispanic Heritage Month mean to you, and how do you celebrate it?
Hispanic Heritage Month is a celebration of diversity and the contributions of the Latino community. I enjoy learning about other Latino cultures beyond my Puerto Rican roots and immerse myself in trying new foods and exploring the cultures of all 21 Latin American nations.
5. How can organizations do a better job of fostering diversity and inclusion, particularly for Latino professionals?
I believe organizations should create pathways for Latinos to advance, even when they lack prior experience or mentorship. I emphasize the importance of open dialogue, providing mentorship opportunities, and allowing employees to show up as their whole selves.
6. What book or podcast are you reading/listening to?
La Charca by Manuel de San Juan Candia, a nostalgic read from my youth. The book’s themes of social stagnation resonate with me, as I continually strive to avoid stagnation in both my life and work.
7. What’s a dish that reminds you of home (or your favorite Latin dish)?
Pastelón, is a Puerto Rican dish similar to lasagna but made with sweet plantains, meat, and cheese. (It’s one of Mari’s favorites, too!) 😋
8. What’s your favorite spot in Prince George’s County?
Though I love the quietness of South County where I live, I enjoy the variety of restaurants in North County, as food is an important way for me to experience and appreciate different cultures.
9. My superpower is…
To be a connector.
