Daniel Flores is a dedicated leader who serves as Vice President of Government Relations at the Greater Washington Board of Trade. Daniel’s journey from El Salvador to his impactful role today is a testament to his perseverance, passion for community, and commitment to uplifting the Latino culture.
Can you tell us a little bit about your background?
I came to the U.S. from El Salvador in 1980, and like many immigrants with no English and very little resources. I lived in Langley Park, Maryland, and faced many hardships. Nonprofits like the Spanish Catholic Center were a lifeline, providing essential support. I relied on free food, like the blocks of cheese they handed out, and bought clothes from flea markets. With no money to give back, I volunteered my time while working for just $3 an hour, cleaning bathrooms at night. Although I had an electrical degree from El Salvador, the language barrier pushed me to make the tough decision to go back to school. Those were challenging times, but also incredibly rewarding. Despite the struggles, I met wonderful people, and those experiences taught me valuable lessons. For the last 16 years, I’ve been Vice President of Government Relations at the Greater Washington BOT.
How has your heritage shaped your leadership style and approach in your career?
My background has played a crucial role in shaping my leadership style and approach to my career. It instilled in me a strong sense of community, resilience, and respect for diverse perspectives. I believe deeply in the importance of listening to others. Coming from a family that values hard work, perseverance, and togetherness, I’ve learned to lead with empathy.
At one point, I even considered becoming a priest because of my deep involvement with the Catholic Church. I worked with around 70 kids every weekend, helping them with anything they needed. I believe in giving back because I was once helped, and if you have something to give, sharing it makes it even more meaningful.
What were some of the unique challenges you faced as a Latino in your field, and how did you overcome them?
As a Latino professional, I faced challenges with language barriers and cultural differences. One of the toughest things for me was understanding the concept of racial differences in the U.S. and dealing with stereotypes about Latinos. I overcame these by embracing my identity, educating others, and focusing on mutual respect and understanding.
Who are your role models or mentors, and how have they influenced your career?
My mother is my biggest role model. She was a single parent who worked incredibly hard to support us while also pursuing her own education. Her strength, patience, and dedication had a profound impact on me. Growing up in a household filled with strong women, including my grandmother and sisters, also taught me valuable lessons that have influenced my career.
What does Hispanic Heritage Month mean to you, and how do you celebrate it?
Hispanic Heritage Month is very meaningful to me. It’s a chance to celebrate and uplift the Latino community. For me, though, it’s not just about one month—I celebrate my heritage every day by supporting Latino businesses and staying connected to my community. I also love participating in events that highlight Latino culture and issues.
How can organizations do a better job of fostering diversity and inclusion, particularly for Latino professionals?
I believe organizations can foster diversity and inclusion by focusing on culturally competent recruitment, mentorship, and creating inclusive workplace cultures. It’s important to create spaces where Latino professionals feel supported and can connect and grow.
What advice would you give to young Latinos aspiring to make a difference?
My advice to young Latinos is to embrace your heritage, seek out mentors, and be persistent. Resilience and continuous learning are key, but it’s also important to give back to the community. Don’t be afraid to push forward, even when things get tough.
What book or podcast are you reading/listening to? an you tell us a little bit about your background?
I’m looking forward to reading “Every Time I Find the Meaning of Life, They Change It” by Daniel Klein. It’s a humorous exploration of philosophical wisdom, and that’s something that really resonates with me.
What’s a must-attend networking event in the DMV area?
I highly recommend events like those hosted by the Greater Washington Board of Trade, the Hispanic Heritage Foundation, and the Greater Washington Hispanic Chamber of Commerce. These events are fantastic for networking and engaging with the community.
What’s a dish that reminds you of home (or your favorite Latin dish)?
My favorite Latin dish is pupusas. They’re a traditional Salvadoran meal, and not only do I love the taste, but they also connect me to my roots and my homeland.
What are some of your favorite spots in DC?
Some of my favorite spots in DC include Crystal City, Old Town Alexandria, the Aquatic Gardens, and the Botanical Gardens. I also love visiting the National Zoo.
What’s your superpower?
It’s empathy and compassion. These are qualities I’ve developed throughout my life and that I value deeply.
