Content creation is what everyone is talking about nowadays. Just thinking about it might give you anxiety. Easier said than done, right? We feel ya!
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Here are 8 ways to get your creative juices flowing so you NEVER run out of ideas:
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Keep a swipe file or an ideas bank. If ANYTHING catches your eye or sparks your curiosity, whether a headline, a picture, a quote or interesting story, SAVE it in one central place to recall when you're ready to write.
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Answer your customers common questions or FAQs (This is the foolproof, highly effective method that Marcus Sheridan teaches in his book, They Ask, You Answer.)
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Share customer or client success stories, aka user generated content (UGC). Better yet, invite customers for an interview of their experience working with you.
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Be on the lookout for news or trends that align with your content pillars (the things you specialize in or are passionate about that tie back to your business).
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Be a contrarian and debunk myths specific to your industry (little-known things that may be misunderstood or contrary to popular belief).
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Partner with guest bloggers that can help amplify your reach.
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Plan for seasonality, holidays, or special awareness days that matter to your audience.
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Get personal and tell your story as a business owner, your team, your pets, your hobbies, books you're reading, or lessons learned.
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