Do you get overwhelmed when you hear the word SEO? Everywhere you look, someone is telling you how everybody is doing it. But do you even know what it takes? nnIf you're feeling a little FOMO, rest assured flamigos, we got you! Like a secret society or speak easy, you need a special code to be in the know. nnIn today's issue we're spilling the beans with our very own resident SEO extraordinaire. You want in?
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This week we interviewed our flamigo and Captiva partner, Brian Loebig. Let's dive in and get SEO smart!
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What is Search Engine Optimization (SEO)?
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In the most basic terms, SEO is a marketing tactic that will help get your website on page 1 of Google. It optimizes your website to organically show up on search results for the top keywords that describe your business and services.nnWith 93% of all buying decisions starting with an online search, it pays to show up on page 1. You've heard that the best place to hide a dead body is page 2 of Google. Trust us, you don't want to be in that graveyard. nnHow is SEO different from SEM?
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Search Engine Marketing (SEM) or PPC is paid advertising to gain search visibility. You should always start with SEO, get it right, and then add SEM to complement and amplify your SEO efforts.nnWhat's the #1 action you can do to show up on Google?
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In case you haven't done this, be sure to claim and fully set up your Google Business Profile (GBP) — it's the top factor to rank on Google (we'll be talking about other factors next week). Using platforms owned by Google is a good way to get your website noticed. This also helps you show up in local searches. nn3 Tips to Optimize Your GBP
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Name of your business: If your business' name does not include any keyword that is relevant to what you do, you can create an alternative business name or doing business as (DBA) to make it more SEO friendly and have a competitive advantage.
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Get mo' reviews: The more reviews = better search results.
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