One of the great things about having our own agency is we get to choose who we work with.
We had the good fortune of being referred to Rachel Werner, the owner and CEO of RBW Strategy, a local women-owned business helping purpose-driven organizations simplify the entire grant lifecycle.
From the day we met, Rachel has been the dream client. She’s one of the most responsive, efficient, transparent, and decisive people we’ve had the pleasure of working with.
After being in business for 10 years, she was looking for marketing and branding support to help evolve her brand visual identity and amplify her digital marketing strategy.
Client Magic in Action: RBW Strategy’s New Look
As with all our engagements, we first dove into our signature Brand Therapy Assessment. We got clear about her audience, their pain points, and goals to develop her Brand Strategy and get super clear about RBW’s key differentiators, messaging, and elevator pitch.
Next, we redesigned the RBW logo to better reflect the evolution in her business and to better attract the right clients. We created her Brand Style Guide and also updated her marketing assets, including her social media banners and Capability Statement.
Then, we assessed her website and developed a brand-new WordPress site to better tell her story, made it more SEO-friendly, and optimized the user experience.
We also did a social media and email marketing audit to guide her social media strategy. As a strong speaker, Rachel is a natural in front of a camera and has been leveraging video to drive engagement.
Lastly, we advised her on how to boost her blog using SEO best practices and also restructured her monthly newsletter and revamped the layout to make it easier to write and digest for her readers.
All in all, RBW got the Captiva full suite of services, and we couldn’t be happier with the results.
But she’s not stopping there. She just hired us to do her second company’s brand refresh. Stay tuned for the new brand reveal coming this fall.
Is your brand or website ready for a refresh? We’d love to chat.
RBW Strategy Website Redesign: Before and After
