
One of the best parts about running our agency is we get to work with some FLAMTASTIC clients.
We had the pleasure of being referred by Social Driver to Lisa Pettigrew, Founder & Chief Revenue Officer of CRO Syndicate. CRO Syndicate provides world-class sales leaders on a fractional, interim, or project basis to ambitious and impactful companies looking to accelerate sales exponentially. Who doesn’t want more revenue???
From the first meeting, we knew Lisa was extraordinary (besides being a cool Aussie and co-founder of Australian Women in DC, aka AWDC). She’s been an ideal client — engaged, open to new ideas, strategic, collaborative, and decisive.
After decades in the highly competitive world of corporate sales, she decided to go out on her own. That’s when she came to us to design and launch her new brand and website.
As always, we started with our signature Brand Therapy Assessment, taking the time to fully understand the audience, pain points, and key goals to guide the direction of the new brand.
And then we got to work on the full suite of Captiva branding and marketing services.
We designed a sleek new logo that was dynamic and embodied the brand’s collaborative approach to revenue, carefully selected strong bold fonts and colors to enhance their gravitas, and created organizational stationery, marketing collateral, presentation templates, and the “Connecting the Dots” newsletter.
To top it all off, we custom-built a WordPress website that integrates the new look and positions CRO Syndicate for business growth.



