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How Banks Can Earn Latino Trust
The stat that should make every CMO pay attention. Nearly 1 in 10 Hispanic households in the U.S. still keep their savings “under the mattress,” meaning they don’t have a
The Customers You Think You Know
If you’re in marketing or leading an organization, you know the rule. “Know your customer.” It’s the oldest principle in marketing, and somehow it’s still the hardest one to live
There’s No Such Thing as “The Latino Customer”
When I moved from Colombia to Petersburg, VA, for college in 2002, I learned fast how easy it is to lump people together. I was one of three Latinos at
The Difference Between Multicultural and Cross-Cultural Marketing
One of the most expensive mistakes in marketing is assuming that representation automatically creates trust. You can translate your website. You can put more diverse faces in your campaigns. You
The Brands Winning on Social Right Now Are Doing This Differently
Managing social media means we spend a lot of time watching what earns attention and what gets scrolled past. Lately, we’ve been noticing an interesting shift. As AI-generated content floods
Why Earned Media Is Quietly Becoming Your Most Valuable Asset in the Age of AI
For a long time, earned media got treated as a visibility tactic. Land the placement, get the impression, move on to the next pitch. That framing no longer captures what