How do you take a beloved 21‑year tradition — the DowntownDC Holiday Market — and give it a fresh, modern edge?
The Challenge
DowntownDC BID wanted a polished, magazine‑style holiday market gift guide that would extend the momentum of its bold new brand and position the market as the holiday destination across the DMV. The kicker: it had to be press‑ready in less than two weeks. No sweat. 
The Solution
Captiva delivered the first‑ever DDCHM Gift Guide, complete with:
- A new editorial theme and concept
- Copywriting that spotlighted makers and their stories
- Full design, layout, and visual direction
- Curated photo sourcing
- Multi‑channel formats (digital + print)
Every detail aligned seamlessly with the refreshed DowntownDC BID’s brand.
The Outcome
The guide debuted at the DDCHM Press Preview and was an instant hit — sparking interest from new sponsors and advertisers while building excitement for the upcoming holiday market. From bold brand to big buzz, the DowntownDC Holiday Gift Guide set a new benchmark, spotlighting the incredible local makers and vendors who bring this beloved tradition to life.
