In part 3 of our email marketing series, we are covering … the guts & glory of an effective email!
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With a nearly $40 ROI, email marketing is a strategy worth mastering (or at least improving).
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Over our combined 30+ years, we've written and sent A LOT of email campaigns to roughly 100 million people. Through lots of experimentation and testing, we learned a few fool-proof rules to getting emails opened, clicked, engaged with, and of course converted.
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5 Die-Hard Rules for Effective Emails
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1. The Who. Outside of your subject line, the From line is the most important part of getting your emails opened and read. Typically, a person's name opens better than a company name. We combine both in our From line (Mari & Pam). Test this out.
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2. The Hook. 1 out of 3 people will decide to open your email solely based on your subject line. Spend at least 1/3 of your time writing 5-10 different subject lines to arrive at the best one. Don't forget to add content to the preview text.
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3. The CTA. If you want people to take action, tell them. Make sure to include your CTA above the fold, somewhere in the middle, and closing.
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4. The P.S. This special spot is often overlooked and underused. Your P.S. is a great place to reiterate your offer, add a surprise or bonus, and CTA.
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5. The Test. A/B split test your emails and see what performs best. What you think will work often surprises you. Keep learning, adjusting, and never stop testing.
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